About

Oh hey! I'm Hailey Penny aka Mrs Penny. I’m a perfectionist, a day-dreamer, a “sometimes introvert”, a wife and a mum. Oh yeah and I'm also a colour-loving photographer and designer.


Hi, it’s me!

I’m Mrs Penny. My first name is Hailey and my surname is Penny. Apparently you’re not supposed to trust a person with two “first names” but you’re in luck because I’m a pretty trustworthy kinda gal.

I’m a perfectionist, a day-dreamer, a “sometimes introvert”, a wife, a mum to three little babes and a colour-loving product photographer!

Many moons ago, I started my career as a product designer, designing kids products and toys for various well-known Australian companies (you can read more about that on LinkedIn). For a few years, I also had a side hustle designing my own range of stationery and a rad desk calendar or two.

After becoming a mum in 2017, I really wanted to focus on all of the things I loved and unfortunately I had fallen out of love with the idea of a 9-5 office job. I did however still have a huge LOVE for colour, photography and pretty products. It's this love that fuelled me to launch Mrs Penny Product Photography.

I can honestly say I feel like creating fun and colourful photography is what I was made to do. Perhaps it sounds a little cliché, but it really is my “happy place”.

If you’d like to make some MAGIC together, click the button below.


My mission

I will create stand-out images that make your products shine and stop your scrolling-savvy customer in their tracks.

I will create imagery that transforms your social media, website and marketing material in to the best, most professional version of your brand.

I will turn your once cool, calm "not-yet-a-customer" into a raving "sign me up for pre-orders" super fan.

I will make your life EASIER! No more running out of images to post or share. I've got you covered!

I will deliver you images that are full of FUN, COLOUR & MAGIC!

I will knock your socks off. Now that's a promise